PRODUCT DESCRIPTION:-

Say goodbye to dryness, roughness, and breakage caused by hard water with Ezcare Keratress Root Revival Hair Shampoo — a gentle, nourishing formula specially designed to repair hard-water damage and restore smooth, healthy hair.

Hard water minerals like calcium, magnesium, and iron build up on the hair, making it dull, tangled, dry, and difficult to manage. This shampoo uses Sodium Gluconate, an eco-friendly chelator that helps remove these mineral deposits, leaving hair cleaner and softer.

To further repair damage, it is enriched with Polyquaternium-10, Hydrolysed Keratin, Hydrolysed Rice Protein, and Glycerin, which work together to smooth the hair cuticle, strengthen strands, reduce breakage, and restore moisture.

Infused with Rosemary, Argan Oil, and Almond Oil, the formula revitalizes roots, improves shine, and leaves hair feeling fresh, nourished, and visibly healthier.

KEY FEATURES

✔ Hard Water Damage Repair Shampoo – Removes mineral buildup and restores softness
✔ Sodium Gluconate Chelation – Gently removes calcium, magnesium & iron deposits
✔ Polyquaternium-10 Smoothness – Reduces friction, detangles & adds shine
✔ Hydrolysed Keratin – Repairs cuticles and strengthens weak hair
✔ Hydrolysed Rice Protein – Improves texture, softness & volume
✔ Glycerin Hydration – Restores moisture blocked by mineral buildup
✔ Root-Strengthening Rosemary – Supports scalp health & reduces breakage
✔ Argan & Almond Oils – Nourish dry strands and enhance shine
✔ Improves Shampoo Performance – Helps better lather and cleansing
✔ Suitable for All Hair Types – Gentle for regular use

WHY HARD WATER DAMAGES HAIR

Hard water contains:

• Calcium
• Magnesium
• Iron deposits

These minerals can:

• Build up on the hair shaft
• Make hair dry, rough, and dull
• Block moisture absorption
• Increase breakage
• Cause tangling and frizz
• Reduce shampoo lather

Ezcare Keratress Shampoo helps remove buildup, repair rough texture, and restore softness.

POWERFUL HARD-WATER REPAIR INGREDIENTS

Sodium Gluconate – Eco-Friendly Chelation
• Removes mineral buildup from hard water
• Restores natural softness and shine
• Helps hair respond better to conditioners

Polyquaternium-10 – Smoothening & Detangling
• Controls frizz
• Adds slip for easy combing
• Smooths hair cuticle
• Improves shine and manageability

Hydrolysed Keratin – Strength & Repair
• Fills gaps in damaged hair
• Improves strength and elasticity
• Reduces breakage

Hydrolysed Rice Protein – Texture Boost
• Repairs roughness
• Adds softness and smoothness
• Enhances natural volume

Glycerin – Deep Hydration
• Draws moisture into hair
• Fights dryness caused by hard water
• Keeps hair soft and flexible

Rosemary, Argan & Almond Oils – Root Nourishment
• Rosemary – Strengthens roots
• Argan Oil – Restores shine
• Almond Oil – Softens dry, brittle strands

HOW TO USE

Apply to wet hair
Massage gently into scalp and lengths
Leave for 1 minute for better chelation
Rinse thoroughly

👉 Use regularly for best results

WHO IS IT FOR?

Perfect for people who:

• Live in hard-water areas
• Experience dryness, roughness, dullness, or breakage
• Notice poor shampoo lather
• Want smoother, softer, manageable hair
• Prefer a gentle daily-use shampoo

CLEAN & SAFE FORMULATION

✔ 100% Natural & Vegan Formula
✔ GMP Certified

Free From:
• Paraben
• Sulphate
• Cruelty
• Harsh Chemicals

PRODUCT POSITIONING

Ezcare Keratress Root Revival Shampoo is a complete hard-water damage repair solution, combining:

• Chelation – Sodium Gluconate removes mineral buildup
• Repair – Keratin + Rice Protein restore hair structure
• Smoothness – Polyquaternium-10 improves texture
• Hydration – Glycerin replenishes moisture
• Nourishment – Rosemary + Argan + Almond oils

It cleanses, repairs, hydrates, and restores shine, giving your hair a fresh, smooth, and healthy look—even in hard-water conditions.