PRODUCT DESCRIPTION:-

Discover intense nourishment and hard-water repair with Ezcare Keratress Professionals Damage Repair Hair Mask, a rich, creamy treatment designed to revive dry, rough, and damaged hair.

Hard water contains minerals like calcium, magnesium, and iron that can coat the hair shaft, making it rough, dry, dull, and prone to breakage, while also blocking moisture absorption.

This advanced hair mask is specially formulated to reverse hard-water damage using Sodium Gluconate, a gentle, eco-friendly chelating agent that helps remove mineral buildup and restore softness.

Infused with Argan Oil, Avocado Oil, Hydrolysed Keratin, Hydrolysed Rice Protein, Glycerin, and Panthenol, it works deeply to strengthen strands, repair cuticles, smooth frizz, and replenish lost moisture.

Perfect for dull, dry, and hard-water-damaged hair, this mask delivers salon-level repair at home.

KEY FEATURES

✔ Hard Water Damage Repair Mask – Helps reverse damage caused by mineral buildup
✔ Sodium Gluconate Chelation – Removes calcium, magnesium & iron deposits
✔ Argan Oil + Avocado Oil – Nourish hair and restore natural shine
✔ Hydrolysed Keratin – Repairs cuticles and strengthens weak strands
✔ Hydrolysed Rice Protein – Improves texture, softness & volume
✔ Glycerin + Panthenol (Pro-Vitamin B5) – Deep hydration and elasticity support
✔ Frizz Control & Smoothing – Reduces tangling and improves manageability
✔ Restores Moisture Balance – Enhances hydration absorption
✔ Soft, Silky Hair – Visible smoothness from first use
✔ Suitable for All Hair Types – Curly, straight, wavy, frizzy & damaged

WHY HARD WATER DAMAGES HAIR

Hard water minerals can:

• Stick to the hair cuticle
• Make hair stiff and dull
• Block moisture absorption
• Increase breakage and split ends
• Cause scalp irritation
• Reduce conditioner effectiveness

Ezcare Keratress Hair Mask helps remove buildup, restore hydration, and repair damage caused by daily hard-water exposure.

POWERFUL HARD-WATER REPAIR INGREDIENTS

Sodium Gluconate – Eco-Friendly Chelation
• Removes mineral buildup gently
• Restores softness and shine
• Improves conditioner effectiveness

Argan Oil – Shine & Smoothness
• Reduces roughness and dryness
• Deeply nourishes frizzy hair

Avocado Oil – Strength & Moisture
• Rich in vitamins and fatty acids
• Strengthens and softens brittle strands

Hydrolysed Keratin – Cuticle Repair
• Fills gaps in damaged hair
• Improves elasticity and strength
• Reduces breakage

Hydrolysed Rice Protein – Texture & Volume
• Smooths rough cuticles
• Adds softness and bounce
• Enhances natural volume

Glycerin – Deep Hydration
• Replenishes moisture blocked by minerals
• Keeps hair soft and flexible

Panthenol (Pro-Vitamin B5)
• Improves elasticity
• Prevents breakage
• Provides long-lasting hydration

Polyquaternium (7/10) – Smoothing
• Reduces friction and tangling
• Adds slip for easy detangling
• Improves manageability

HOW TO USE

Apply generously to clean, damp hair
Focus on mid-lengths and ends
Leave on for 5–10 minutes
Rinse thoroughly (preferably with Keratress shampoo)

👉 Use 1–2 times per week for best results

WHO IS IT FOR?

Perfect for people who:

• Live in hard-water areas
• Have dry, dull, rough, or frizzy hair
• Experience breakage or low moisture absorption
• Want smoother, shinier, healthier hair
• Need deep repair after heat styling or treatments

PRODUCT POSITIONING

Ezcare Keratress Professionals Damage Repair Hair Mask is a complete hard-water repair solution, combining:

• Chelation – Sodium Gluconate removes mineral buildup
• Repair – Keratin + Rice Protein restore hair structure
• Hydration – Glycerin + Panthenol replenish moisture
• Nourishment – Argan + Avocado oils enhance softness and shine
• Smoothness – Polyquaternium improves manageability

This powerful blend removes buildup, repairs damage, restores moisture, and delivers soft, strong, silky hair—even in harsh hard-water conditions.